When implementing marketing campaigns it is the hope by the agency and the client that their particular campaign goes viral. But what exactly does viral mean and why do so many Advertisers strive to achieve this feat and why do so few campaigns go viral in the first place? In the context of advertising a… Continue reading Why do so few campaigns go viral?
Plagiarism can be defined as the use of another individual’s intellectual property without their consent and without proper citation for their own personal gain. The rise of social media in recent years have created a new wave and new ways of plagiarizing content in which in most cases, individuals don’t even know that what they… Continue reading Plagiarism on the social media landscape and its effect on your personal brand